#Dearbikeindustry

#SUPERIORGate

Category_#dearbikeindustry

#SUPERIORGate

The past week or so has been rife with social activity regarding the hilarious-yet-pathetic and pretty blatantly sexist mountain bike web page from a Euro brand called SUPERIOR.

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#DEARBIKEINDUSTRY

#DEARBIKEINDUSTRY

If you were anywhere near our Social Media page this week you would have noticed a pretty forward campaign called #dearbikeindustry, calling out some unhelpful behaviour and acceptance of some pretty unacceptable activity within the bike industry.

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