The difference for me is more clearly understood by asking a simple question - "Does this impact the perception of the inherent capability of women?"Sexy Here's an example of something that I would classify as 'sexy': girly calendars. Why? Because although this one might not be to everyone's taste, calendars are commonly used to display visually pleasing pictures to complement your obvious commitment to tracking dates and appointments at a glance. These images may be cute fuzzy kittens, landscape shots of a location you like or, you guessed it, sexy pictures. Riders (in CyclePassion at least) deliberately pose for calendar shots knowing that it will serve as a marketing exercise, ultimately deciding FOR THEMSELVES that it will benefit their careers. It is a PR exercise, something different. A novelty, not unlike my putting on some makeup and heels. And the people that buy the calendars know exactly what they are purchasing because they enjoy that particular... visual. Sexiness. Bikes. I get it. It's not for me, but it doesn't have the same impact of perception on a woman's capability.
The message here being: "We're not going to bother advertising to you and we don't care if our advertising offends you. You are not important enough to consider and we see no value in working to understand what is appealing to you."You got me? So, models, podium girls and all of those women who have a different idea of what's sexy than I do - this is NOT an attack against you. You are doing a job and you are doing it brilliantly! High fives all around. This is about making sure that we celebrate sexy (however you interpret it) and condemn sexism. Just ask yourself 'the question' and never be afraid to speak up.